An agency approached to understand the project strategy and investments in a basic Design Systems which could help the UI Designer build templates faster, improve efficiency and design brand templates for small business clients.
*This project is NDA. Images are used for representation only except the video.
Problem
Inconsistent UI components and templates
Duplication of work for Agency and Visual/UI Designer
My Actions
Understanding client needs workshop / study existing repository
Competitor and existing client needs study
Strategising the requirements as per timelines
As a Snr UX Designer I led the strategy and shaped the structure of Design systems, helped with few layout designs.
Photo by Jason Goodman on Unsplash
Outcome
Developed 70+ components, responsive templates, improved visual designer time efficiency by 25% to avoid duplication of work, reuse of elements, brand it to the client's needs.
Post 2 weeks in discovery phase the team priortised
Small business owners
Figma build of identified components and templates. No developer.
Figma build, part of brand development
Addtional client requests accepted +/- 25% depending upon the unique needs. Created a template.
Avoid duplication and save time of UI Designer
Develop templates and components which are heavily used
Rebrand and estimate time for clients with similar needs
Improve agency efficiency
Photo by Balázs Kétyi on Unsplash
Commonly used components and templates for eg. eDMs to be delivered as part of branding systems
Print, digital social media, web media templates
Photo by Luca Bravo on Unsplash
In Retrospect, the agency observed immediate short term business opportunity to
Develop a design system which is resalable to small business with minor changes and updates
Ability for the client to learn and grow in their teams, trainings