Design Systems for an Agency

An agency approached to understand the project strategy and investments in a basic Design Systems which could help the UI Designer build templates faster, improve efficiency and design brand templates for small business clients.

*This project is NDA. Images are used for representation only except the video.

Summary

Problem

Inconsistent UI components and templates
Duplication of work for Agency and Visual/UI Designer

My Actions

Understanding client needs workshop / study existing repository
Competitor and existing client needs study
Strategising the requirements as per timelines

As a Snr UX Designer I led the strategy and shaped the structure of Design systems, helped with few layout designs.

Photo by Jason Goodman on Unsplash

Outcome

Developed 70+ components, responsive templates, improved visual designer time efficiency by 25% to avoid duplication of work, reuse of elements, brand it to the client's needs.

Project strategy

Post 2 weeks in discovery phase the team priortised

Small business owners
Figma build of identified components and templates. No developer.
Figma build, part of brand development
Addtional client requests accepted +/- 25% depending upon the unique needs. Created a template.

UI needs

Avoid duplication and save time of UI Designer
Develop templates and components which are heavily used
Rebrand and estimate time for clients with similar needs
Improve agency efficiency

Photo by Balázs Kétyi on Unsplash

Client needs

Commonly used components and templates for eg. eDMs to be delivered as part of branding systems
Print, digital social media, web media templates

Photo by Luca Bravo on Unsplash

Snapshot of the work

In Retrospect, the agency observed immediate short term business opportunity to

Develop a design system which is resalable to small business with minor changes and updates
Ability for the client to learn and grow in their teams, trainings

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