Holistic design thinking in app products focuses on the connection between people and artifacts, capturing both tangible and intangible moments. These moments are operational, high value and some unique. Service design helps identify and align these touchpoints to create seamless, meaningful, and valuable experiences. 

When the team decided to combine the B2B and B2C journeys for Officeworks Education, it was crucial to understand the complexities involved and present a clear service ecosystem. This approach ensured a seamless integration of both pathways, highlighting interdependencies and enabling a more cohesive and efficient experience for all stakeholders. These information slides were developed by understanding internal stakeholder needs via qualitative survey.