Delivering design education to UG and PG cohorts online and F2F, Geelong campus. This is part time.

Ongoing provide freelance services in UX, Service design, and Visual graphics. Projects catered in 2024

• Armstrong Concrete Water Tanks: Brand, marketing and web services strategy

• Design systems for an Agency

• UI Designer for WorkSafe (part time)

• Led the end-to-end CX strategy for B2B2C Officeworks Back to School 2023-24, overseeing project and research, UI design, and marketing research. Contributed to a 4% increase in sales for FY 2023-24.

• Led the CX design for integrating B2B partnerships on Latitude Payment, BNPL, enabling 91000 customers purchase higher-value items with longer installment options both online and 171 stores. This collab contributed to a 6% revenue growth for Latitude's Pay Division' and 1B funding.

• Design advocacy, strategy increased client engagement and project duration by 4 times 

• Led research strategy for Early Years App, Dept of Education, SA Govt and mentored 2 key members. Based on the recommendations report, the team implemented many innovative features winning 2024 SA/NT AIIA iAwards, Merit in the Government and Public Sector category.

• Led research strategy for Employment screening form, Dept of HR, SA highlighting significant user experience gaps in web hierarchy, journeys, technology gaps, policies

• Led user testing research strategy for a complex multi staged EMDG form AusTrade to suggest improved features 

Designed 100+ UI screens and landing pages to launch their first product suite for modules Competitors and Labs as per the design systems and another module Assessor. Created key personas and advised best practices of UX. 

Collaborated on an academic research paper - how visual design is influencing to change people behaviors in a University setup (iconography, space visual design, indoor and outdoor space) 

Honeywell Safety - 7months

• • Led the UX strategy (research, advocacy, concepts, UI design) for ‘Make in India’ project Datalogger BluTag360 B2B influencing project stakeholders to invest for a new dedicated digital platform. Resulted in 12 renowned enterprise accounts within 9 months and recurring business of $500K USD adding value to vaccine fleet management during COVID times.

Honeywell IT - 18months

• Researcher and Interaction Design exploration for a complex 13 module SaaS product to assess investment, resources, design efforts which was way beyond Honeywell ambitions to competitor TeamGuru. Received Bravo Award 2018.

• Led research for Honeywell logistics 18 module app (now Garett Motion) to understand the key investment challenges

• Service and Visual Designer for employee experience during spin-off (Garett Motion and Resideo). 100% satisfaction for stakeholder management, agility and research efforts

• Designed and led annual report for IT UX Experience team with 100% satisfaction on adopting new visual styles and information experiences

• Lead Visual Designer for IBM Kenexa acquisition of 1.4B to manage their experiences across multi-channels, brand transitions, services, tools, events, collateral designs with global teams. IBM Connect 2016 event was reported as the best collaboration event in USA

• Led UX projects managing and reducing complexity of applications such as PTC Implementer IBM Tool, 1000 HTML pages reduced to 23 

Led multiple top-notch brands on print, digital and web media for collaterals for companies like Tata valued at 3 Trillion, prominent Bangalore International Airport, and Caratlane.

Worked with landscape firms for spatial design projects in landscape industry in Mumbai and Bangalore.

Skills: Project Management · Presentation Skills · Human Factors · Computer-Aided Design (CAD) · Wireframing · Service Design · Landscape Product Designs · Visual Design · Ergonomics · Landscape Architecture · Visual Identity Design · Spatial Design · Digital Strategy