Problem

The project team at Dept of Education, South Australia engaged us to explore the solution for citizens (parents and caregivers of children aged 0-5) from South Australia addressing their unique needs, manage expectation of Early Years of the children connecting through various services. 

Team of 4: GM, Lead UXer (myself) and two design members. The team also worked on other projects. 

Our Actions

• 3 month extensive mixed research (qual and quant)

• Service design thinking methods

• 100 page recommedations report, onsite user testing

Key points 

• Localisation to South Australian caregivers and supporting agencies

• Inclusion and diversity for caregivers of other background

• Support system for Indegenious people

Key points

• 'Instagram' like UI interaction simple, fast, intuitive

• Less text, more video format or text to voice conversion

• Ability to bookmark, like, comment and share short stories

Key points 

• Readable and soothing fonts

• Real images over other formats

• Brand colors fun, relaxed, lighter pallete

Key points

• Identified key stages in customer journey with features priortised with MoSCow (Must, Should, Could)

• Project teams developed clarity and understanding of the agencies involved and their role in customer journey

• Exposed challenges across Policy groups, Funding and Governance

• Supporting agencies like CaFHs, Bluebooks, Private doctors and hospitals, Indigenous communities

Key points

• Downloadable App - no data saving

• Multiple Child profile creation 0-5years

• Tracking growth factors and visualisation

• Personalised stories and other recommedations

• Connectivitiy to local communities, agencies and emergency services

• Identified key personas and their journey: Single parents, Men as caregivers, Adoptions, Foster, Immigrant parents, Caregivers (Nanny, Grandparents, etc), Babies who are born premature, etc

• Challenges across policy makers, governance, funding and how that may impact 

• App to be more inclusive busting traditional thinking

• Validated the hypothesis with significant satifaction for parents and caregivers

• Helped priortised features identified in the research